DOUGLAS PYLE
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Aligning AI Product Experience at GE Healthcare

Some images blurred for confidentiality reasons
Overview

Problem

The AI user experience was fragmented across GE Healthcare products: AI was thought of as headless service / API-only, both by the product  teams, as well as the AI platform team.

Role
Director of UX. Drove strategy shift with VPs, partnership with product teams, UX design & research planning, and authored first pattern.

Duration
3 months to v1 patterns. 10 months to v2 patterns.

Outcome

AI product leadership and roadmap aligned to a UX consistency mission. Patterns adopted by 23+ product programs. Patterns & process won dmi Design Value Award in 2020.
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AI Care Pathway app
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Phase 1 - Influence Strategy


Goals
Drive a shared understanding with AI product leadership, that a coordinated implementation of UX across products would create value for the business and the user.

Activities
Multiple strategy discussions with AI Platform VP Product & VP Engineering. Reviewed platform roadmap and scoped known projects.

Outcomes
Commitment to a coordinate Product & UX planning with implementing product teams. 
Alignment of product and UX resources to goal.
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Edison AI vision
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Phase 2 - Discovery research


Goals
1) Generate actionable insights regarding users' current pain points, needs, & attitudes toward AI. 2) Draft interaction principles & guidelines.


Activities
Led AI discovery research with 12 healthcare providers in multiple regions, from 3 global healthcare institutions.

Outcomes
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Personas, AI usage journey map, draft visualization & interaction guidance.
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Imaging AI user simplified journey
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Phase 3 - Stakeholder Alignment & Scope


Goals
1) Share discovery research & pattern concepts, 2) refine AI principles, 3) ideate & find gaps in proposed patterns, 4) align AI research & pattern creation to product roadmaps.


Activities
A UX-led three day workshop with global AI product & platform 
leadership and clinical product managers.

Outcomes
Final principles, pattern feedback & gaps, product AI roadmaps, and alignment on research & design priorities for AI.
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Global workshop via Miro & video (Seattle shown)
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Draw Toast kickoff: www.drawtoast.com
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Pattern gaps & ideas from product groups
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Aligned Product roadmaps & UX Research & Design next steps
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Phase 4 - Publish V1 Patterns & Research


Goals
1) Author pattern guidance, 2) obtain stakeholder feedback, 3) publish patterns, 4) validate & continue research.
​

Activities
Created initial pattern document with
 visualizations, interactions, tone & voice, based on user & stakeholder input. Plan & execute on the agreed research roadmap.

Outcomes
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Published v1 AI patterns on eds.gehealthcare.com. Continued discovery research & validation of initial patterns.
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Opacity visualization guidance - v1 AI guidance document
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Phase 5 - Refine & Expand Visual Guidance


Goals
1) Generate visualizations, icons, and refined interactions, 2) conduct targeted research to validate.
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Activities
Created working groups for iconography and visualizations, conducted icon ideation workshop, and led visualization research, including multiple surveys and interview sessions.

Outcomes
​Icons, styles, visualizations, and interactions all refined & validated.
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Interaction pattern for AI activation in GE Universal Viewer
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Validation of visualization approaches with healthcare providers & users
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Icon challenge: representing AI without text
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Phase 6 - Publish & Drive Adoption
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Goals
1) Publish final patterns, 2) drive adoption with product teams, and 3) submit for awards.

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Activities
Created final pattern document and rolled out to AI Platform and  implementing product teams. Authored award submissions.

Outcomes
v2 patterns published on eds.gehealthcare.com. 23+ product teams adopting the interaction & visual guidelines. AI Patterns & process awarded dmi: Design Value Award in 2020.

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Edison Design System homepage
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AI Platform delivery roadmap to product
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DMI poster submission

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