DOUGLAS PYLE
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Aligning UX across AI Products at GE Healthcare

Some images blurred for confidentiality reasons
Overview

Problem

AI implementation was fragmented across GE Healthcare products: AI was thought of as headless service / API only, both by AI Platform and implementing teams.

Role
Director of UX. Drove strategy shift with VPs, partnership with product teams, UX design & research planning, and authored first pattern.

Duration
3 months to v1 patterns. 10 months to v2 patterns.

Outcome

AI product leadership and roadmap aligned to UX consistency mission. Patterns currently being adopted by 23+ product programs. Patterns & process won dmi Design Value Award in 2020.
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AI Care Pathway app
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Phase 1 - Influence Strategy


Goals
Drive a shared understanding with AI product leadership that coordinated implementation of UX across products creates value for the business.

Activities
Multiple strategy discussions with AI Platform VP Product & VP Engineering. Platform roadmap review & scoping.

Outcomes
Commitment to coordinate interactions with product teams. 
Alignment of product and UX resources to goal.
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Edison AI vision
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Phase 2 - Discovery research


Goals
1) Generate actionable insights regarding users' current pain points, needs, & attitudes toward AI. 2) Draft interaction principles & guidelines.


Activities
Discovery research with 12 healthcare providers inside and outside the US, from 3 healthcare institutions.

Outcomes
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Personas, AI usage journey map, draft visualization & interaction guidance.
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Imaging AI user simplified journey
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Phase 3 - Stakeholder Alignment & Scope


Goals
1) Share discovery research & pattern concepts, 2) refine AI principles, 3) ideate & find gaps in proposed patterns, 4) align research & pattern creation to product roadmaps for AI.


Activities
UX-led three day workshop with global AI product & platform 
leadership and clinical product managers.

Outcomes
Final principles, pattern feedback & gaps, product AI roadmaps, and alignment on research & design priorities for AI.
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Global workshop via Miro & video (Seattle shown)
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Draw Toast kickoff: www.drawtoast.com
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Pattern gaps & ideas from product groups
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Aligned Product roadmaps & UX Research & Design next steps
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Phase 4 - Publish V1 Patterns & Research


Goals
1) Author pattern guidance, 2) obtain stakeholder feedback; 3) publish patterns; 4) validate & continue research.
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Activities
Create initial pattern document with
 visualizations, interactivity, tone & voice; based on initial research, workshop input, and stakeholder feedback. Plan & execute on the agreed research roadmap.

Outcomes
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Published v1 AI patterns on eds.gehealthcare.com. Continued discovery research & validation of initial patterns.
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Page from v1 AI pattern guidance
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Phase 5 - Refine & Expand Visual Guidance


Goals
1) Generate visualizations, icons, and refined interactions, 2) conduct targeted research to validate.
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Activities
Create icon working groups, visualization working group, conduct icon ideation workshop, and lead visualization research, including multiple surveys and interview sessions.

Outcomes
​Icons, styles, visualizations, and interactions all refined & validated.
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Interaction pattern for AI activation in GE Universal Viewer
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Validation of visualization approaches with healthcare providers & users
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Icon challenge: representing AI without text
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Phase 6 - Publish & Drive Adoption
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Goals
1) Publish final patterns, 2) drive adoption with product teams, and 3) submit for awards.

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Activities
Create final pattern document. Partner with Product management from AI Platform team to engage implementing product teams on UX. Author award submissions.

Outcomes
v2 patterns published on eds.gehealthcare.com. 23+ product teams adopting the interaction & visual guidelines. AI Patterns & process awarded dmi: Design Value Award in 2020.

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Edison Design System homepage
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AI Platform delivery roadmap to product
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DMI poster submission

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